#businessIn 2015, there was a company called SixFold. They were one of the first heroes to disrupt an industry that has not changed much for a century, the freight market. They investigated the situation, established their hypothesis, created MVP. They did not succeed. The image is a summary of their post mortem. There are at least two learning from this story.- Think in terms of the utility function. Do not just point out blocks of reasons. Write down the utility function for the situation and make assumptions on the parameters.- Swarm intelligence sometimes works better than one might expect. Improvements in swarm intelligence take a lot of effort if one does not have a smart plan.Here is the article by their CEO:

#business
In 2015, there was a company called SixFold. They were one of the first heroes to disrupt an industry that has not changed much for a century, the freight market. They investigated the situation, established their hypothesis, created MVP. They did not succeed. The image is a summary of their post mortem.

There are at least two learning from this story.
- Think in terms of the utility function. Do not just point out blocks of reasons. Write down the utility function for the situation and make assumptions on the parameters.
- Swarm intelligence sometimes works better than one might expect. Improvements in swarm intelligence take a lot of effort if one does not have a smart plan.

Here is the article by their CEO: https://medium.com/@MartKelder/end-of-road-for-trucking-startup-palleter-523a4a906fe9